Marketing Manager - The HEINEKEN Company | New Day Jobs (Yangon, Myanmar)

Easy Apply (The HEINEKEN Company) Marketing Manager job. View job description, responsibilities and qualifications. See if you qualify!

Marketing Manager

Apply from Source

Marketing Manager

Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
Share this
Job Detail

Purpose of the position

  • As a Marketing Manager, you will direct and manage the brand strategy for designated brands (more than 1 brand) to meet the company-defined brand and portfolio ambition.
  • You are responsible for the development, implementation, integration, and evaluation of brand and promotional plans.
  • You also contribute heavily towards an annual commercial strategy by drafting plans based on proven insights.
  • You work together closely with the Marketing Director on a strategic level and with the Brand Manager and Brand Executive on an operational level.
  • You help the brand manager and executive to develop into a superior performing individuals, who can succeed you in due time.
  • Also, you will support the head of the department on other assigned projects as delegated.

Job Descriptions

1.Consumer at the Centre (Level 3 – Organization)

  • Champions the consumer across the business to ensure that OpCo decision making is based on the long-term impact on consumer behavior that sustain business growth
  • Ensures sufficient people and other resources are deployed in generating Consumer Insight
  • Combines insights and business acumen to develop a compelling vision of consumers’ future needs and behaviors
  • Ensures all portfolio and brand strategies, plans, and activities are grounded in a strong and clear consumer rationale with clear consumer KPIs measured

2. Portfolio Management (Level 2 – Team)

  • Conducts yearly Portfolio performance tracking and evaluation in the area of responsibility
  • Is continually up to date and shares knowledge on key drivers of the Category and Segment performance, profitability, and growth
  • Ensures team understanding of Portfolio Strategy and its implications
  • Incorporates Portfolio Strategy into the brand, channel, RTM, and Customer strategies, and plans
  • Uses Sources of a growth model to look for opportunities and actively builds them into plans

3. Integrated Commercial Planning (Level 3 – Organization)

  • Drives integrated approach to ensure holistic plans, fully aligned with the business, portfolio, and commercial strategies
  • Challenges current best practices to create and deliver more effective plans
  • Challenges cross-functional budget assumptions and allocations to deliver the highest possible brand and portfolio profitability
  • Evaluates plans to ensure ongoing learning and improvement at the OpCo level

4. Brand Strategy (Level 3 – Organization)

  • Drives the alignment of OpCo's ambition, organization, and resources to the maintenance and execution of the Brand Strategy
  • Ensures brand strategy is aligned to a brand role in the portfolio
  • Demonstrates leadership to embed the Brand Strategy throughout the organization
  • Continually monitors performance and the external environment and ensures any necessary adjustments to brand strategies are delivered through the team

5. Breakthrough Communication (Level 3 – Organization)

TouchPoint Planning

  • Ensures capability is built across team/organization to adapt to IDDM and leads data strategy
  • Ensures all campaign/activity objectives across the portfolio are clearly linked to business & brand objectives
  • Owns long-term business relationships with media agencies and partners (inc selection), ensuring optimal performance on both sides and challenging agencies to raise the bar
  • Ensure rigor in measurement, performance, ROI tracking, and codifying learning across the portfolio (inc MMM)
  • Inspires innovation in using new consumer-relevant touchpoints

Content & Activity

  • Ensures relevant and effective communications strategies and executions across the portfolio
  • Selects agencies & owns the long-term business relationship with them, whilst achieving synergistic cooperation between them
  • Recognises, rewards & promotes business and brand building creative ideas across touchpoints & leverages agencies’ diversity to consistently raise the bar
  • Acts as decision-maker for final content approval
  • Trains and coaches others based on theory & own experience

6. Brand Profitability (Level 2 - Team)

  • Consistently tracks and optimizes marketing spend, ensuring reaction and ROI are driven upwards and learnings shared and built into future activities
  • Manages the portfolio and SKU mix towards optimal profitability and works with the Revenue Manager to ensure all RM levers on the brand are optimized
  • Maximizes productivity of investment through full use of CSP levers, and enhances brand profitability through CVE
  • Allocates resources to create a clear balance between short term and long-term growth and profit objectives
  • Constantly monitors the impact of pricing strategy on brand value and competitiveness, and drives changes

7. Innovation and Renovation (Level 2 – Team)

  • Can syndicate Sources of Growth, insight sources, and strategies to identify clear innovation opportunities
  • Develops winning innovation concepts based on validated consumer insights, which drive penetration and competitive advantage
  • Ensures effective cross-functional working and alignment to optimize deliver
  • Effectively leads project portfolio, maximizing potential, allocating resources, managing risk (eg cannibalization), driving gate decisions, and measuring results and ROI
  • Launches with an effective model for the type of innovation aligns the organization and adjusts course where needed

8. Store Back Marketing (Level 3 – Organization)

  • Champions the execution effectiveness cross-functionally through consistent evaluation and applying to learn
  • Develops across the Marketing function a strong understanding of drivers and barriers in-store/bar, ensuring they are integrated into all brand activities
  • Generates real excitement about key initiatives throughout the OPCO
  • Sets challenging performance standards
  • Leads effective and fast interventions supported by all relevant functions
  • Takes responsibility for implementing the Responsible Mkt Code

9. RTM & Channel Understanding (Level 2 - Team)

  • Ensures all brand activities address Distributor, Wholesaler, and Retailer purchase drivers and barriers
  • Adapts Brand/Portfolio strategy and activation to fully build on the channel, customer, and RTM strategy
  • Ensures Brand Strategy and activation effectively address consumer, shopper, and customer purchase drivers
  • Grounds all activities in the category strategy
  • Ensures team integrates channel and RTM understanding and thinking into all activities

Requirements

  • Graduate in Marketing and min 8-10 years’ relevant experience in Marketing (preferably FMCGs), with the last role at the Brand Management level
  • Knowledge and skills in Brand Management
  • Skills in brand positioning and consumer segmentation
  • Product / SKU launch experience
  • Ability to analyze and apply market research results into brand strategy and plans
  • Negotiation skills and experience in managing marketing budgets
  • People management experience

Language

  • Good in English
  • Myanmar Language is a must

Similar Jobs
LinkedIn - 1 week ago
109 total views, 1 today
Similar Jobs
You will receive the email for your email confirmation. Please check!