Manager – Global Performance Marketing, Search & Display (Remote) - SmartBuyGlasses Optical Group | New Day Jobs (Yangon, Myanmar)

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SmartBuyGlasses Optical Group
Remote (Asia Time Zone Permitted)

Manager – Global Performance Marketing, Search & Display (Remote)

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Manager – Global Performance Marketing, Search & Display (Remote)

SmartBuyGlasses Optical Group
Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

  • Leading designer eyewear e-retailer worldwide
  • Multicultural team over 20 nationalities
  • Fast growing and dynamic company culture
  • Fast track career growth environment
  • Well supported Remote Working / Work-From-Home company culture

Company Profile

SmartBuyGlasses Group is one of the world’s leading designer eyewear e-retailers, with sites in more than 20 countries. With over 200 employees we retail the world’s best eyewear brands including Ray-Ban, Tom Ford, Gucci and many more. SmartBuyGlasses has a young, international and entrepreneurial culture that promotes fast career progression and self-development. Passionate and effective employees are usually promoted quickly to managerial positions, operating teams with high degrees of ownership.

Summary

Overview Summary – Search & Display Manager – Global Performance Marketing

We are seeking a Manager to lead our global performance marketing team & be responsible for the global development, implementation & management of customer acquisition strategies across different paid platforms. You will serve as an expert in paid search & display, leading a team of specialists managing large campaigns across multiple markets. To succeed you should be a sharp, self-motivated achiever with a deep interest in e-commerce growth strategies, a passion for data-driven decision making and be able to instill that passion & drive in your team. You should be a career driven individual, looking to develop your technical and leadership skills, with a strong attention to detail.

Tasks & Responsibilities

  • Lead a team of performance specialists to analyze, optimize and grow SEM & Display campaigns on a global and local market level, whilst keeping to monthly ROI targets.
  • Drive new ideas and processes to improve performance of existing campaigns across web/mobile, including account structure, bidding, ad copy and keyword development.
  • Work with the creative team to develop, critically evaluate & edit display creatives across native, static & dynamic formats.
  • Perform detailed analysis to find opportunities for growth, fine-tune performance of existing campaigns & spot issues quickly.
  • Regular reporting to the head of performance marketing & other department stakeholders.
  • Plan & execute A/B testing experiments in a disciplined manner to find new, data-proven ways of improving campaign performance.
  • Co-ordinate with other departments to ensure best possible landing page experience including accurate conversion tracking, reporting and promotion/pricing suggestions.
  • Manipulating & analyzing large data sets using advanced excel skills & reporting dashboards such as Data Studio.
  • Establish new best practices & SOPs for Performance Marketing.
  • Expand our media mix with new channels, platforms & vendors that bring in new customers whilst keeping to ROI targets.
  • Acquire, retain & nurture talent for the performance marketing team.

Required Skills & Experience.

  • Bachelors degree, preferably in Marketing/Communications, Business or Science.
  • 5-7 years experience in Performance Marketing
  • Experience with Google ads, Search Ads 360, Campaign Manager 360, Facebook Ads & Google Analytics
  • Strong Technical Excel skills
  • Proven track record of leading & mentoring a team of performance specialists
  • Google certified (Search, Display & Analytics)
  • Proven ability to be up to date and savvy with current digital marketing trends
  • Excellent project management skills – can manage multiple projects at once with tight deadlines
  • Effective verbal and written communication skills, with ability to influence others and articulate ideas Clearly
  • Ability to jump-start projects from scratch and develop action plans and KPIs to ensure success
  • Strong ethics and integrity
  • Excellent can-do attitude, self-motivated, a strong work ethic and high energy
  • Fluent in English

What We Offer

  • Competitive salary
  • Monthly performance bonuses
  • Free designer glasses annually
  • Annual/Sick Leave
  • Medical Insurance
  • Career development/learning program
  • Fast-paced, dynamic and multicultural work environment

Work Location

Depending upon the applicant’s country of residence, we are flexible on work-from-home arrangements for the right candidate. However, candidates must be in the Asia Pacific / Hong Kong time-zone (GMT +7 to GMT +9) or be available from 9-6pm (GMT+8).

How To Apply

Send us the following:

  • Short Cover Letter with expected income (in your cover letter you need to clearly state why you think you’d be a good fit for the role & you must use the word “avocado”)
  • Your Resume
  • Contact information for 2 references.

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