[FULL TIME] Digital Performance Marketing Specialist - Try and Review | New Day Jobs (Yangon, Myanmar)

About the job

Try and Review is looking for an experienced Traffic and Acquisition Manager to lead its performance marketing and CRM strategy. 

Key Responsibilities

• Strategize the entire user journey to drive traffic, engagement and maximise ROI across all channels (email, SMS, paid search, and social)
• Plan and execute cross channel marketing campaigns (incl. email, SMS, paid search, and social). Optimize acquisition & engagement strategies on a daily basis
• In the context of our on-going product test campaigns, collaborate with our Campaign Managers to schedule, execute and optimize acquisition campaigns to guarantee the achievement of our clients’ KPIs
• Build and execute reporting and dashboards to provide real-time, ongoing insights to key internal and external stakeholders.

Paid ads 

• Ideate, set-up and manage user acquisition campaigns on paid channels : FB, Google adwords and display, Tik Tok, Outbrain, Linkedin etc…
• Drive campaigns from planning to execution to maximize conversions and meet key performance metrics
• Constantly optimize traffic & acquisition activities to improve ROI and minimize Cost per Acquisition to efficiently scale the acquisition of new users
• Allocate budgets, analyze and recommend modifications to ad spends
• Test new channels and trends and monitor competition performance marketing activities

Email marketing

• Drive the success of Try and Review CRM strategy across email and SMS and suggest opportunities and ideas for optimization and innovation
• Build marketing automation efforts from start to finish, including copywriting, segmentation, personalization and AB testing., 
• Be the point of reference and expert for all things related to our cross-channel CRM software. 

Requirements:

Skills

• Bachelor's degree in Marketing, Technology, Computer Science or Business 
• 3-5 years experience in email and performance marketing with demonstrated success in managing paid ads and integrated email marketing programs. 
• 3-5 years of experience in the CRM space, with demonstrated knowledge of activating cross channel journeys. Experience with Hubspot is a plus.
• Strong experience analyzing and reporting the performance of digital campaigns using Google Analytics, Google Data Studio, FB Ads Manager.
• Working knowledge connecting and matching data across multiple platforms across paid, owned, and earned channels is required
• Possess excellent analytical skills, ability to leverage data analytics and consumer behaviour trends to drive actionable insights and recommendations
• Skills in keyword research and search platforms
• Candidates with e-commerce experience have an added advantage

Personality 

• Able to work under pressure and with tight timelines
• Flexible, collaborative and team-oriented but also comfortable taking initiative and working independently
• Entrepreneurial mindset and ready to work in a small team and ability to work in a start-up environment of continuous change and rapid growth
• Fluency in spoken and written Bahasa, Thai or Vietnamese would be huge a plus
• This position is open to remote employees based in South-East Asia