[FULL TIME] Digital Performance Marketing Specialist - Try and Review | New Day Jobs (Yangon, Myanmar)

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Try and Review
Remote (Asia Time Zone Permitted)

[FULL TIME] Digital Performance Marketing Specialist

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[FULL TIME] Digital Performance Marketing Specialist

Try and Review
Salary : Login to view salary Apply from Source
Job Type : Full-Time
Education Requirement : Bachelor Degree
Skills :
Experience : 3 to 5 years
Work Days : Monday To Friday
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Job Detail

About the job

Try and Review is looking for an experienced Traffic and Acquisition Manager to lead its performance marketing and CRM strategy. 

Key Responsibilities

  • Strategize the entire user journey to drive traffic, engagement and maximise ROI across all channels (email, SMS, paid search, and social)
  • Plan and execute cross channel marketing campaigns (incl. email, SMS, paid search, and social). Optimize acquisition & engagement strategies on a daily basis
  • In the context of our on-going product test campaigns, collaborate with our Campaign Managers to schedule, execute and optimize acquisition campaigns to guarantee the achievement of our clients’ KPIs
  • Build and execute reporting and dashboards to provide real-time, ongoing insights to key internal and external stakeholders.

Paid ads 

  • Ideate, set-up and manage user acquisition campaigns on paid channels : FB, Google adwords and display, Tik Tok, Outbrain, Linkedin etc…
  • Drive campaigns from planning to execution to maximize conversions and meet key performance metrics
  • Constantly optimize traffic & acquisition activities to improve ROI and minimize Cost per Acquisition to efficiently scale the acquisition of new users
  • Allocate budgets, analyze and recommend modifications to ad spends
  • Test new channels and trends and monitor competition performance marketing activities

Email marketing

  • Drive the success of Try and Review CRM strategy across email and SMS and suggest opportunities and ideas for optimization and innovation
  • Build marketing automation efforts from start to finish, including copywriting, segmentation, personalization and AB testing., 
  • Be the point of reference and expert for all things related to our cross-channel CRM software. 

Requirements:

Skills

  • Bachelor's degree in Marketing, Technology, Computer Science or Business 
  • 3-5 years experience in email and performance marketing with demonstrated success in managing paid ads and integrated email marketing programs. 
  • 3-5 years of experience in the CRM space, with demonstrated knowledge of activating cross channel journeys. Experience with Hubspot is a plus.
  • Strong experience analyzing and reporting the performance of digital campaigns using Google Analytics, Google Data Studio, FB Ads Manager.
  • Working knowledge connecting and matching data across multiple platforms across paid, owned, and earned channels is required
  • Possess excellent analytical skills, ability to leverage data analytics and consumer behaviour trends to drive actionable insights and recommendations
  • Skills in keyword research and search platforms
  • Candidates with e-commerce experience have an added advantage

Personality 

  • Able to work under pressure and with tight timelines
  • Flexible, collaborative and team-oriented but also comfortable taking initiative and working independently
  • Entrepreneurial mindset and ready to work in a small team and ability to work in a start-up environment of continuous change and rapid growth
  • Fluency in spoken and written Bahasa, Thai or Vietnamese would be huge a plus
  • This position is open to remote employees based in South-East Asia 

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